Call of Duty's influence is so large, it can actually go beyond gaming in some cases – like with the Chinese military's recent video aiming at recruitment. In a new video that hit the Internet this week produced by China’s Defense Military titled “Battle Declaration”, utilizes a Call of Duty-style touch in effort to inspire millennials to join their military service.
Though the video doesn't offer any English translation, the narrator says something along the lines of:
“There is always a mission on your mind. There is always an enemy in your view. There is always responsibility on your shoulders. There is always passion in your heart. War could erupt any time. Are you ready?”
All while rock music plays in the background. He also adds, “Ambassadors of peace, we are the guardians of China. Ambassadors of power, we are the tiger’s teeth,” along with snippets of "just waiting for the order to kill, kill, kill," and "war can break out at any time".
The video showcases plenty of action including military jets performing stunts, and attack helicopter maneuvers in order to get people pumped up to join the crew. The only question now is how effective this campaign will be. With Call of Duty's massive reach overseas – particularly Call of Duty: Heroes – it should draw in quite a crowd.
You can check out the full video here.
For more coverage of Call of Duty here at Opshead, find out why the No Russian level is the most controversial in the series' history, Michael Myers and the Predator facing off in the ultimate character battle in the series, and the best perks in the forthcoming Modern Warfare Remastered.