Call of Duty Microtransactions Helped Activision Make $3.6 Billion

Activision won't be getting rid of Supply Drops anytime soon.

During a recent earnings call, Activision reportedly generated over $3.6 billion in profits thanks to the sale of in-game microtransaction items such as Overwatch’s Loot Boxes and Call of Duty’s Supply Drops.

The Supply Drop system, which was first introduced in Call of Duty: Advanced Warfare, returned in subsequent games including Black Ops 3 and Infinite Warfare. In Black Ops 3, a new form of premium currency called Call of Duty Points allowed players to buy Supply Drops and other in-game content for real money, with Call of Duty Points later making a return in Infinite Warfare.

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In the same earnings call, Activision also revealed that sales for Call of Duty Points in Black Ops 3 actually surpassed sales of the game’s Season Pass and individual map packs.

Given this new data, it’s only logical to assume that Activision won’t be getting rid of the Supply Drop/Call of Duty Points system anytime soon. 

For more on Call of Duty, be sure to check out the new M16 and PPSH weapons which are now available in Call of Duty: Black Ops 3, learn more about Call of Duty 2017 and how it will include traditional combat, and recap the new Supply Depot content available in Modern Warfare Remastered.

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About The Author: Nate Hohl

Nate spent more time at college playing video games than he cares to admit, but it wasn't until after graduating that he realized he could spin his love of video games and his love of writing into a valid career path. When he isn't working his way through his latest gaming endeavor, Nate can usually be found curled up with a good fiction book, or embarking on an outdoor hike with his head in the clouds, because life's too short to get caught up in silly things like reality.

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